ACCEPT THE CHINA CHALLENGE

The journey of a thousand miles begins with a single step ~ Lao Tzu

China has emerged on the world stage as a global economic powerhouse, and is projected to be the world’s fourth largest economy by 2010. U.S. companies, especially SMEs stand to benefit significantly assuming they are prepared to enter this highly competitive environment filled with considerable but manageable risks. Nearly 90% of all U.S. exports originated from SMEs with almost 50% of these companies having fewer than 20 employees.

To enhance the chances of success in this dynamic market, owners and executives must have an accurate understanding of Chinese culture, business norms and values, and have the ability and willingness to quickly adapt to ever changing needs and tastes. Also, it is imperative to create and implement marketing strategies that address the near and long term goals. The Middle Kingdom is rapidly transitioning into a sophisticated producer and major global market for premium-quality goods and services.

The emerging middle class of nearly 300 million with considerable purchasing power offers tremendous opportunities for U.S. exporters and investors. As China continues to adopt market principals and complies with WTO requirements of trade liberalization and market access reforms, companies have an excellent opportunity to participate in its economic development which supports the creation of high value-added jobs in the United States.

The Silk Road is Open for China Challengers!